Being Human to Win the Race in the Era of Digital Marketing
Digital marketing often provides quite an impersonal, cold and rather mechanical way to approach people. A business is after all an affair that has human beings on both sides of the transaction. Hence it is essential to be human to connect to humans. However, most businesses using online marketing to promote and connect to their customer base forget this fundamental yet monumental part of marketing. It is how well you as a person can appeal and connect to another person that will in fact ensure that your business remains the first and most reliable choice your customers make. But it does seem like quite a challenge to communicate with human beings when you are in fact marketing on a virtual platform without a face or emotions you can take into account. But a reliable digital marketing agency will help you overcome this notion and connect on a much more personal level in the following couple of ways.
Hear to be heard
Communication is based on two people who take turns to listen and respond to each other. A healthy dialogue always ensures that both the sides are feeling comfortable and understood and responding to the flow of the communication with the same temperament. If you think of an advertisement, it simply orates but does not listen. And honestly, how long do you think you can hold someone’s interest in a virtual monolog? Therefore it is essential to establish a channel of communication to listen to what your customers have to say about your service. What did they like? What did they think failed? A healthy feedback and communication system will establish a long and strong relationship with your customers who will feel heard and will then be willing to hear your side of the story.
Your prospects will be willing to experiment and try your offers and products if you leave scope for incorporating their suggestions and value their words. The best way to do that is to establish a strong customer feedback service via email or phone call. A short term goal of making a quick sale is quite easy to achieve. Attract, lie, manipulate and cheat your customers to make a one-time sale. But if you want your business to progress and make a stand in the market it is important you develop a relationship, and a good digital marketing agency can help immensely in this.
Be loud and clear
Now when it is your turn to speak, it is of primary importance that your speech has integrity, consistency and clarity. Advertisement is about selling yourself; hence there is no scope of false modesty here. Reach your customers and barge about your product on every forum possible, be it social media or television or billboards. Be in your customer’s line of sight and be consistent with your message to avoid any ambiguity with what you have to offer. It is also important to be clear about the objectives of your business when advertising to strike a chord with your customers.
Human traits will take you far in the realm of advertisements and prove to be beneficial for your business. Avail the assistance of an established digital marketing agency to incorporate human elements in your online marketing endeavours.